INTC places a bet with Transgaming (TNG.V) for on-demand consumer gaming

Transgaming has been grinding it out for some time now creating a converged platform for consumer games. The team's hard work appears to be paying off in the form of GameTree.tv, a funded collaboration with Intel. Long suffering Transgaming investors should note that Intel believes that the this deal is material enough to include it in its press release flow.

This puts Transgaming right in the middle of media convergence to the home. Congratulations to Vikas and team.

Here is the press release.........

TransGaming Collaborates with Intel to Bring GameTree.tv Home

The Next Generation of On-Demand Gaming Service enabled by Intel® architecture
San Francisco, California and Toronto, Canada – September 24th,2009 — TransGaming Inc. (TSX-V: TNG) today announced a strategic collaboration with Intel Corporation to support TransGaming's on-demand gaming service, GameTree.tv. The GameTree.tv Service will deliver a comprehensive on-demand gaming solution optimized for HD TV through the next generation of consumer electronics (CE) devices based on Intel® CE Media Processors. TransGaming today also announced that Intel Capital, Intel'sglobal investment organization, has made an investment in TransGaming. Intel Capital's investment will be used to accelerate TransGaming's development ofthe GameTree.tv Service, which is expected to be commercially available in Q2 2010.

What is GameTree.tv
GameTree.tv is a unique on-demand digital distribution games service availableto consumers through their Intel® CE Media Processor powered set-top box or consumer electronics device. The service will provide consumers with theability to instantly play a broad range of games from the comfort of their living rooms, plus provide CE device manufacturers and cable/satellite providers with a new turn-key monetization strategy. The GameTree.tv Servicewill revolutionize the delivery and global consumption of video games through the next generation of internet connected consumer electronics.

"Innovation is at the heart of TransGaming's GameTree.tv Service which represents the culmination of technology, user experience, and the economic model required to realize sustainable innovation in the digital home," commented Vikas Gupta, CEO & President of TransGaming. "We are extremely pleased to be working with Intel on this important and exciting initiative. We are driving new monetization models for content developers, OEMs, and operators around the world."

"Intel CE media processors are based on Intel architecture, which makes a world of existing applications and services available on CE devices. The GameTree.TV service provides the platform to bring PC games to TV, which in turn offers new opportunities to the consumer electronics industry," said Eric Kim, Senior Vice President, Intel Digital Home Group, "Consumers will ultimately benefit from this innovation, as they will enjoy a broad library of games in their living room."

TransGaming is establishing business relationships with Managed Service Operators (MSO), Internet Service Operators (ISP), and Original Equipment Manufacturers (OEM) who are using Intel architecture in their devices. The GameTree.tv Service provides a turnkey global solution for the monetization of video games, which has been optimized for the Intel architecture to enhance the consumer entertainment experience.

TransGaming is leveraging its industry expertise and working with leading game publishers and content creators in order to create the richest and most comprehensive games library possible for the GameTree.tv Service. Content creators will be able to derive new revenue streams through GameTree.tv and consumers will have flexible transaction models to enjoy video games in their living rooms, ranging from purchase, rental, and subscription. Empowering the global video game development community to embrace this new service, TransGaming will be optimizing on the powerful and developer friendly Intel architecture to provide a Software Development Kit (SDK) for the GameTree.tv Service that will allow content developers to adapt and migrate their existing games to the platform, plus offer the development of new video games specifically for the service. Additional information on the GameTree.tv Service and the pending tools for developers can be found at http://www.gametree.tv

About TransGaming, Inc.
TransGaming Inc. (TSX-V: TNG), is a leader in the development of unique software portability products that facilitate the deployment of games across multiple platforms. TransGaming's portability technologies significantly reduce the time-to-market for and costs associated with multi-platform game releases. TransGaming works with many of the industry's leading developers and publishers to enable their games on the Mac and Linux operating systems, and currently markets its products under four brand names: Cider (Mac Gaming), Cedega (Linux Gaming), SwiftShader (Graphics Rendering) and GameTree (Game Publishing & Distribution). TransGaming is headquartered in Toronto, Canada and maintains a research and development center in Ottawa, Canada. To learn more about TransGaming's products visit www.transgaming.com

About Intel Capital
Intel Capital, Intel's global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9 billion in over 1,000 companies in 46 countries. In that timeframe, 174 portfolio companies have gone public on various exchanges around the world and 231 were acquired or participated in a merger. In 2008, Intel Capital invested about US$1.59 billion in 169 investments with approximately 62 percent of funds (excluding Clearwire) invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.


Paul Nowosad
VP of Marketing & Licensing
TransGaming, Inc.
416.979.9900 x323
TransGaming, Inc.
Jean-Francois (JF) Dube
Investor Relations
TransGaming, Inc.

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