Mutliplied Media (MMC.V) Announces Definitive Agreement to Acquire Unomobi.

On Friday, February 5, 2009, Multiplied Media announced that it had signed a definitive agreement to acquire Unomobi for a total value of $6.125 million. As stated in earlier communication, MMC will issue 95,000,000 shares out of treasury at $0.065 per share. The transaction is expected to close on February 11th, 2010, a little ahead of the schedule communicated in late 2009.

Today, investors responded by pushing the shareprice up by 15% to $0.23. The UnoMobi platform is a key component of Multiplied Media's monetization engine as the Poynt user base heads towards 3 million worldwide. UnoMobi provides Multiplied Media with an opportunity to generate higher advertising rates by better targeting local offers to users based on their GPS-based location and their profile-based preferences. Once deployed fully, revenue-per-query could nearly double from current rates.

As well, the UnoMobi platform allows Multiplied Media to expand its product portfolio (while increasing its international reach) via the SMS-to-email product targeted at non-smartphones (which dominate emerging economy subscriber bases).

Investors are still awaiting an expected iPhone App Store announcement, which has been signalled to happen shortly. The iPhone app was previewed at the 2010 CES earlier in January.

Disclosure: I own shares of MMC

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